Onboard / Activate
New-player activation and first-session companion
Most players who quit a game never quit because they hated it — they quit before they finished the tutorial, and the agent is the in-game guide that gets them to the first moment it gets fun.
What it does
A new player decides whether to stay in the first session or two, and the decision is made on a handful of milestones: finishing the tutorial, getting through the first real loop, making a first top-up, finding other people to play with. Players who hit those early stick; players who stall on them churn silently and never come back. The companion lives inside the game during those first sessions: it nudges the next activation step at the right beat, unblocks a player stuck in onboarding, points first-timers toward a guild or a live event, and answers the "how do I…" question in-context — so more new players reach the sticky first-value moment instead of bouncing at the loading screen.
How it works
- 1Trigger. in-game behavioral, time, and system signals —
tutorial_step_skipped, a core-loop never attempted, a first-session timer elapsing without progress, an onboarding stall flagged by the game client. - 2Decision. the agent weighs where this player is against the activation path that predicts retained players, recalls what they have already done and asked this session, and picks one next step — not a wall of tips. Every unprompted message passes a quality judge before it is shown.
- 3Action. an in-app prompt or push that points at the exact next move — finish the tutorial step, try the core loop, claim the starter reward, join a beginner guild or the running event — with any question answered in the same conversation, never interrupting active play.
- 4Follow-through. if the player completes the step themselves, the queued nudge is cancelled before it sends; activation milestones write back to the game's analytics; lift is measured against a holdout of new players, not assumed.
Configuration
How the agent is wired for this use case.
tutorial_step_skipped, core_loop_unattempted, first-session stall timer, feature_unused) emitted by the game client or live-ops platform.- Game telemetry / events · read tutorial progress, core-loop attempts, session activity, and first-deposit state to place the player on the activation path.
- Player memory · recall this player's progress, questions, and preferences within and across sessions to pick one relevant next step.
- Live-ops / rewards system · surface and grant the starter reward or first-step incentive, and point to the active event.
- Social / guild system · match a new player into a beginner guild or group so the social hook lands early.
- In-app messaging and push · deliver the judge-gated nudge or deep-link without interrupting active play, and cancel it if the step is self-completed.
What you need
The inputs this use case runs on. Your channels stay yours; the agent supplies the judgment.
Signals
game events (tutorial_step_skipped, core_loop_unattempted, session activity, feature_unused) plus first-session and onboarding stall timers.
Data
the activation path itself (which early milestones predict retained players), the player's progress and preferences this session, the rewards and event catalog, guild/social structure, notification preferences and consent.
Guardrails
frequency caps and quiet hours so the companion never interrupts active play; judge review of every unprompted message; responsible-play and underage protections; real-money steps go to the platform's own purchase flow, never an agent-taken payment; holdout measurement so claimed activation lift is proven.
Metrics it moves
- activation-rateup: by walking each new player through the early milestones that predict retention instead of leaving them to find the fun alone.
- feature-adoptionup: deep-linked nudges put the untried core loop, event, or social feature in front of the right player at the right beat.
- churndown: players who reach first value in the opening sessions are the players who keep coming back.
Related use cases
In-app activation companion
the cross-industry parent this sharpens for the first-session gaming case
Preventive outreach on gaming/account issues
the proactive save when a new player hits a top-up or session problem
Gaming lifecycle and event engagement
the ongoing engagement that takes over once the player is activated
See it on your own customer journey
Bring one drop-off, one churn cliff, or one silent segment. We will show you what a proactive agent with memory and judgment does with it.
Book a demo